​Customer engagement extends beyond apps and social media. It encompasses the entirety of a customer's relationship with a brand or business:

Customer Satisfaction: Satisfied customers are more likely to engage with your brand repeatedly and positively.
Loyalty: Loyal customers are engaged customers who often advocate for your brand and make repeat purchases.
Feedback: Customer feedback is a goldmine of information, highlighting areas for improvement and showcasing what's working well.
Customer Support Interactions: Response times, issue resolution rates, and customer support interactions all contribute to the overall customer experience and engagement.